Director of Marketing - Investment & Wealth Solutions (IWS) at CrowdStreet
Austin, TX, US / Portland, OR, US

DIRECTOR OF MARKETING - INVESTMENT & WEALTH SOLUTIONS (IWS): BUILD SOMETHING MEANINGFUL

Role Summary:

CrowdStreet is seeking an experienced, motivated marketing professional to lead the marketing and communication efforts for Investment & Wealth Solutions (IWS).

The role will be accountable for developing and managing the marketing strategy to support the group’s client acquisition and servicing efforts with financial advisors utilizing CrowdStreet custom thematic and diversified funds, and with HNW Investors leveraging CrowdStreet diversified funds and/or our Managed Accounts investing experience.

The IWS Marketing Director will partner with IWS business and sales leadership to craft the vision for how financial advisors and HNW Investors engage with CrowdStreet from a marketing perspective, inclusive of in-person and digital engagement. The role will partner with marketing colleagues to develop channel-specific programs that drive new advisor/investor growth and support/enrich existing client relationships.

The successful candidate will have extensive distribution-focused marketing leadership expertise across most owned, earned and paid disciplines -- ideally from within the alternative investment and/or wealth management industries.

The Success You'll Build—Primary Responsibilities and Impact:

  • Responsible for strategic positioning, planning and execution of the channel marketing strategy for CrowdStreet IWS

  • Design a marketing communication strategy to support the product lifecycle for all CrowdStreet Funds distributed through IWS, from capital raising to return-of capital

  • Design a marketing communication strategy to elevate the Managed Account offering, nurture HNW Investor engagement, and deliver a best in class client experience

  • Generate and execute content-rich, digitally-focused campaigns designed to strengthen the CrowdStreet brand and advance IWS commercial objectives

  • Design best-in-class HNW investor and advisor events that span in person to scaled virtual engagements

  • Take a data-driven approach to measurement to evaluate the effectiveness of campaigns across IWS audience segments

  • Act as key stakeholder in the development of CrowdStreet’s marketing technology strategy to support client engagement efforts

  • Provide product marketing leadership to IWS that will both support and inform future decisions on financial product attributes and go-to-market strategies

  • Serve as the primary marketing point of contact for IWS internally at CrowdStreet and with key intermediary gatekeepers

The Experiences That Will Help You Succeed:

  • 10+ years of experience in asset management, fintech, or financial services, with some part of that ideally in Commercial Real Estate

  • Demonstrated experience developing high-impact marketing campaigns that resonate with financial advisors and/or HNW Investors

  • Track record of establishing and maintaining strong partnerships with sales teams

  • A strategic mindset and vision for how marketing can drive commercial impact

  • Growth marketing fluency (data enrichment, personas, funnel nurturing, demand generation, customer acquisition)

  • Performance marketing fluency (paid search/social, display, native, programmatic, retargeting, affiliate, CRO)

  • Marketing analytics & technology fluency (engagement analytics, M/SQL scoring/passing, PPC CAC reporting, marketing research, martech stack essentials)

  • Content marketing fluency (editorial strategy, content origination, thought leadership taxonomy)

  • Earned media fluency (proactive media relations strategy, executive media narratives/training, pulse surveys, social media content/community development)

  • Effective written and verbal communication skills required

  • Lean/agile start-up or scale-up experience a plus

  • FINRA Series 7 and 63 licenses a plus

The Competencies You’ll Need:

  • Deep understanding of the investment landscape, specifically alternative asset managers, financial advisor channels, High Net Worth Investors, and related investment products, services, regulations and trends

  • Thorough understanding of our target customers -- particularly RIAs, other private wealth firms and Accredited Investors

  • Ability to distill complex choices into a strategic plan

The How—Values:

We are a diverse and collaborative organization We are connected and motivated by our common mission and goals:

  • Collaboration: Seek diverse input, engage in healthy discussion, commit to decisions

  • Respect: Treat others with kindness, practice empathy and inclusion, be a positive influence on others

  • Impact: Embrace the entrepreneurial journey, focus on what matters, build something meaningful Harassment, sexism, racism, bullying, aggression, intolerance & corrosive internal politics are unacceptable.

Our values and beliefs are reflected in how we hire, coach, train, lead, reward, recognize and work together as a team.

CrowdStreet Benefits and Perks:

  • Be Healthy, Be Happy: We support the health of our employees and families through our Medical, Dental, and Vision plans which include HSA and FSA options.

  • Take A Break: We offer a Flexible Time Off policy to encourage you to take a break when needed. Our policy also provides time off for you to volunteer and parental leave to support your growing family.

  • Work Where You Work Best: We know that great work can happen anywhere which is why we offer a hybrid work model. Work from home, anywhere in the continental U.S., from one of our offices (Austin, TX or Portland, OR) or some combination of the two. CrowdStreet Equity: We provide stock option grants for all of our new employees to keep you connected to the ongoing success of our company.

  • How You Work: We provide all of our employees with a monthly stipend to use for your home office needs or support how you choose to commute to the office. Need something else to do your job? Our People Ops team can help!

  • Build Your Career: We supply a monthly stipend for your continuous learning and development. Is there a course you’ve always wanted to take? A certification you’ve wanted to achieve? A conference you’ve wanted to attend? Work with your manager to tee it up!

Working At CrowdStreet:

CrowdStreet is a FinTech company dedicated to transforming the world of investing in commercial real estate (CRE) through their online marketplace. CrowdStreet gives individual investors direct access to commercial real estate investment opportunities, while simultaneously helping real estate developers and operators (sponsors) raise capital online.

Since 2014, CrowdStreet has established itself as the leading online marketplace for institutional-quality CRE investment, generating over $2.4B of equity invested across 560 projects spanning 200+ sponsors and 13,000 active investors. The total project value that has appeared on CrowdStreet has exceeded $20B covering all asset types (office, industrial, multi-family, storage, etc), risk profile (development, opportunistic, value-add, core-plus, core), and regions of the US (40 states). Today CrowdStreet’s average investment per project is over $10 million with many raises exceeding $20 million, making it an attractive alternative funding source to institutional capital.

CrowdStreet has been recognized as a leader in the commercial real estate and technology spaces. Recent accolades include:

  • Forbes Top 500 Best Startup Employer

  • Deloitte Technology Fast 500

  • 2020 Top Places to Work, The Oregonian

  • 2020 Oregon Technology Awards Accelerate Company of the Year

  • #5 for "Fastest Growing Private Companies in Oregon & SW Washington" by the Portland Business Journal

  • We are proud to support ‘Work Where You Work Best’ and are enthusiastically adding to our team throughout the US. We also offer two locations (AUS and PDX) for those who work best in an office.

At CrowdStreet, inclusion, equity, and diversity are critical in achieving our goals. Our differences in age, race, gender, nationality, sexual orientation, physical ability, thinking style and background bring a breadth of knowledge that makes us collectively smarter and better able to compete. We are committed to recruiting, developing, and advancing a diverse staff and engaging in the hard work that makes that possible.