Director of Marketing (Portland, OR) at TrovaTrip
Portland, OR, US

We are seeking a Director of Marketing to join our team. You’ll help us define and tell our brand story through cohesive language with a unified voice across multiple channels and platforms. You’ll be responsible for developing content and exceptional creative to increase brand awareness and drive new customer acquisition.The ideal candidate possesses a clear vision of the future, is an experienced copywriter, with the courage to be bold and move ideas forward.


Responsibilities:

  • Brand & Content Strategy - Develop a cohesive brand identity and content strategy focused on increasing host acquisition and conversion
  • Website Content - Apply brand identity and strategy to trovatrip.com content and copy
  • Blog Content Strategy - Manage creation of ongoing content generation via blog
  • Social Media Strategy - Promote content and drive awareness via social media channels
  • Paid Channel Management - Develop paid strategy for eventual rollout in the middle of the year
  • Analytics - Establish funnels, tracking and analytics with support of Operations team to optimize owned and paid campaigns
  • Documentation - Document all of your processes along the way

Qualifications:

  • More than 5 years professional experience with content strategy, creation and delivery in an agency setting, B2C or B2B company
  • Experience working in content management systems, marketing automation platforms, email platforms, and social media platforms

Required Skills:

  • Marketing Strategy & Analytics
  • Media Planning & Buying
  • Branding & Identity
  • Digital & Email Marketing
  • Content Development, Editorial Calendars & Copywriting

Bonus Skills:

  • Influencer Marketing
  • Graphic Design
  • Search Engine Optimization (SEO)
  • User Experience (UX)
  • PR Experience