Jobs

We are seeking a Director of Marketing to join our team. You’ll help us define and tell our brand story through cohesive language with a unified voice across multiple channels and platforms. You’ll be responsible for developing content and exceptional creative to increase brand awareness and drive new customer acquisition.The ideal candidate possesses a clear vision of the future, is an experienced copywriter, with the courage to be bold and move ideas forward.

Responsibilities:

• Brand & Content Strategy - Develop a cohesive brand identity and content strategy focused on increasing host acquisition and conversion
• Website Content - Apply brand identity and strategy to trovatrip.com content and copy
• Blog Content Strategy - Manage creation of ongoing content generation via blog
• Social Media Strategy - Promote content and drive awareness via social media channels
• Paid Channel Management - Develop paid strategy for eventual rollout in the middle of the year
• Analytics - Establish funnels, tracking and analytics with support of Operations team to optimize owned and paid campaigns
• Documentation - Document all of your processes along the way

Qualifications:

• More than 5 years professional experience with content strategy, creation and delivery in an agency setting, B2C or B2B company
• Experience working in content management systems, marketing automation platforms, email platforms, and social media platforms

Required Skills:

• Marketing Strategy & Analytics
• Media Planning & Buying
• Branding & Identity
• Digital & Email Marketing
• Content Development, Editorial Calendars & Copywriting

Bonus Skills:

• Influencer Marketing
• Graphic Design
• Search Engine Optimization (SEO)
• User Experience (UX)
• PR Experience