Director of Pricing at Auth0
United States of America
Auth0, a global leader in Identity-as-a-Service (IDaaS), provides thousands of enterprise customers with a Universal Identity Platform for their web, mobile, IoT, and internal applications. Its extensible platform seamlessly authenticates and secures more than 1.5B logins per month, making it loved by developers and trusted by global enterprises. Auth0 has raised more than $110 million to date and continues its global growth at a rapid pace. We are consistently recognized as a great place to work based our outstanding leadership and dedication to company culture, and are looking for the best people to join our incredible team spread across more than 35 countries!
Auth0 is loved by developers, and our brand image is unparalleled in the identity community. We’ve found that developer marketing is a very effective path to winning the hearts and minds of the development organization and eventually the budgets of CxOs. More than 400,000 unique users (over 4% of all professional developers) each month due to our compelling content and the functionality of our identity security service. We’re in the top 8K sites in the world and top 4K of the US according to Alexa. Thanks to this, most of Auth0 business is inbound and driven by our free trials and our developer funnel. Our mission is to simplify developers’ lives, and hence accelerating enterprise revenue, reducing identity security TCO, and improving security by making identity simple.
The Director of Pricing will be responsible for setting, testing and optimizing pricing and packaging for both existing and new public and private enterprise SaaS offerings. This critical role will contribute directly to accelerating Auth0’s already-rapid growth through both price optimization and through driving the adoption of new business models.


    • Work with our senior leadership team to lead and evaluate pricing models for new and existing product lines.
    • Work alongside Product Managers to create pricing strategies for new products and capabilities at Auth0.
    • Evaluate our go-to-market strategies and possible market reactions from our pricing decisions to drive enterprise value.
    • Establish frameworks and methodologies for pricing decisions, proposals and activities across various initiatives including but not limited to revenue growth, margin, customer acquisition, current account expansion, retention, lifetime value and market penetration.
    • Drive pricing analytics and financial modeling to ensure the company is maximizing our growth.


    • 5+ years of enterprise SaaS pricing and packaging experience with platform products with many buyer personas and use cases, and price points from self-service to $M/yr.
    • The ability to both think deeply and clearly explain the effect that a change could have across customer types that vary broadly such as enterprise and self-service.
    • The ability to collaborate with a broad cross-functional team of leaders with challenging schedules.
    • Strong project management skills and a willingness to drive hard to make sure projects are followed through to completion.
    • Broad understanding of the SaaS market’s major players and key value propositions, ideally with an understanding of the identity security market as well.
    • Visceral user empathy, as demonstrated through a thorough understanding of Auth0’s core identity products e.g. must be able to write a “hello world” app using Auth0 and from there speak to Auth0’s broader appeal.
    • BS or BA in finance and/or software engineering, or equivalent experience.
Auth0 is an Equal Employment Opportunity employer. Auth0 conducts all employment-related activities without regard to race, religion, color, national origin, age, sex, marital status, sexual orientation, disability, citizenship status, genetics, or status as a Vietnam-era special disabled and other covered veteran status, or any other characteristic protected by law. Auth0 participates in E-Verify and will confirm work authorization for candidates residing in the United States.