Product Marketing Manager at Opal Labs
Portland, OR, US

About Opal

At Opal, we believe enterprise software should be beautiful, simple and designed for the job at hand. The Opal platform empowers marketing teams to collaborate within a dedicated environment to plan, visualize and deploy campaigns across all marketing channels, reducing complexity and aligning teams for better marketing results.

Our team is deeply invested in encouraging a culture that promotes design thinking, collaboration and a passion for excellence. We work together as a team to revolutionize the modern marketing organization.

As the Product Marketing Manager at Opal you will lead a cross-functional set of stakeholders to craft, coordinate and deploy key strategic and tactical messages to a variety of Opal audiences.  


  • Create, maintain and own the strategy for how we do Product Marketing at Opal.
  • Conduct market research and competitive analysis to understand and effectively communicate Opal’s unique position in the marketplace.
  • Synthesize Opal’s key capabilities, benefits and industry-focused use cases for target customer segments and buyer personas.
  • Orchestrate the regular and ongoing deployment of product knowledge to all Opal stakeholders.
  • Develop go-to-market positioning and enablement collateral for key pillars of Opal product to deploy across Sales, Marketing and Customer Success.
  • Work with customers to identify product development opportunities, and consider alongside the long term product roadmap.
  • Influence product roadmap, feature releases and business strategy by understanding market and customer dynamics.
  • Collaborate with the Opal Product Team on key opportunities, roadmap and key launch messaging to core audiences (internal and external).
  • Coordinate customer messaging related to product updates.
  • Facilitate the development of Opal Solutions and ensure alignment with cross-organizational go-to-market strategic plans.
  • Work cross-functionally to identify key needs regarding information around product; packaging collateral to create leverage.


  • 8 years experience in marketing / product related fields; prefer product marketing experience.
  • Excellent communication (written, verbal and visual) and organizational skills.
  • A strong understanding of the digital marketing landscape and enterprise software.
  • A strong track record of defining and launching customer-ready products, ideally targeted to a marketing audience.
  • Ability to run productive meetings and deploy key messaging.
  • Ability to translate Opal to the world of our customers.
  • Self-starter, comfortable with autonomy, entrepreneurial spirit.
  • Demonstrated track record of driving change and successful projects.
  • A bias for action.


  • A full-time, salaried position
  • Full healthcare coverage (health, dental, vision, FSA)
  • Short-term disability insurance
  • Early-stage stock options
  • 401K
  • A tight-knit, very supportive team — we pride ourselves on our culture
  • Exposure to some of the biggest brands on the planet


At Opal, we are building a world class organization of creative and strategic thinkers. There are no individual egos at Opal, only a team that strives to revolutionize the modern marketing organization.