NurseGrid believes that those who do the most important work deserve the best technology. Over the past four years, we’ve created the #1 nurse app in the United States and rolled out our SaaS solution to hundreds of nursing departments. Now we are ready to go even further in 2018 by expanding our nationwide network of ~500k mobile users and rolling out our SaaS solution in the healthcare enterprise environment.
The Marketing department oversees efforts to engage our community on social media with ads and events, while also running campaigns to drive more downloads, web traffic, and sales leads. We wear many hats and manage many programs simultaneously, with the end goal always to provide more value to our nurses and drive more revenue for the company.
Responsibilities and Challenges:
The Marketing Community Coordinator is a full-time position to manage and leverage NurseGrid’s 500,000 (and growing!) nurse user base for increased engagement and revenue opportunities.
Manage NurseGrid’s organic social media accounts (Facebook, Instagram, Twitter, Linkedin)
Tailor social campaigns for maximal exposure as to increase awareness and retention of NurseGrid Mobile and subsequent daily, weekly, or monthly active users
Create weekly social media plans and report on social analytics
Research and post relevant third-party articles in line with NurseGrid’s brand and positioning
Schedule product and feature announcements
Oversee social engagement including replies, shares, and tags
Run contests, giveaways, and campaigns to increase online engagement
Find creative ways to increase online engagement
Increase awareness of NurseGrid Manager (our paid platform) leading to more referrals, organic social Leads, and revenue opportunities.
Build relationships and partnerships with relevant influencers and nurse mediums
Manage NurseGrid’s Ambassador Program
Assist in Marketing snail mail campaigns
Increase the Marketing department’s efficiency and speed in distribution of offline material to mobile users, social followers, Sales Leads, and Customers.
Solicit, receive, and process requests for swag via social channels
Set-up and manage the delivery of marketing collateral
Play an important role in moving Leads through the marketing funnel and towards revenue
Coordinate and Plan occasional offline events for the nurse community
Plan, write, and distribute Marketing emails to mobile user base as needed
Who you are:
You are a motivated, eager individual who knows how to both follow directions and take initiative.
You are proficient in operating Facebook, Instagram, Linkedin, and Twitter accounts.
You retain an ability to respond to social media followers with a high level of situational awareness, ensuring that NurseGrid is received well in these public forums.
You are proficient in speaking English and a careful typer as to avoid spelling errors on public facing comments. You spell-check and double-check all public posts.
You are a quick learner who’s always looking for improved ways of doing things.
NurseGrid is a Portland-grown and venture-backed startup founded in 2013. With the mission to change healthcare from the inside out, we build innovative staffing, scheduling, and communication technology solutions for nurses and the healthcare industry. Over 500k nurses have downloaded our free mobile app (NurseGrid Mobile) and hundreds of nurse managers throughout the United States have activated accounts for our paid SaaS solution (NurseGrid Manager).
We are a dynamic team of 40, and we're growing every day. We work hard and produce high-quality work at a rapid pace, but we also prioritize balance; offering a generous PTO package, medical/dental/vision benefits, work-from-home-Wednesdays, and six optional remote work days per quarter. Plus, we work in a laid-back, dog-friendly office located in the heart of Old Town Portland, with Ground Kontrol and the Lan Su Chinese Gardens right around the corner, as well as multiple transit options to the office.
NurseGrid is an equal employment opportunity employer. Employment decisions are made without regard to race, color, citizenship status, national origin, ancestry, gender, secular orientation, age, religion, creed, physical or mental disability, marital status, veteran status, or any other factor protected by law.