Director of Marketing at Bigleaf Networks
Beaverton, OR, US
Position Summary
• Marketing Strategy and Leadership: Research, design plan, determine best to-channel and through-channel strategies and tactics. Address analyst viewpoints, guide team evolution, and collaborate closely with developers and designer. Manage marketing and advertising projects to meet goals within budget.
• Positioning and Messaging: Perform audits of our positioning and messaging, ensuring we’re communicating effectively with all audiences.
• Content Creation: Coordinate with designer, write blog posts, white-papers, web content, social media, and print collateral. Work with designer and other resources on visual content.
• PR Execution: Take ownership of PR efforts, creating content and/or collaborating with PR firm where appropriate
• Demand Generation: Consistently review and understand demand generation tactics and trends to determine which strategies best fit with company goals. Implement demand-gen programs and manage for effectiveness.
• Vendor Engagement: Evaluate and choose key marketing vendors, collaborate with vendors on projects, review results and hold vendors accountable.

Required Qualifications
• At least 5 year of experience in similar marketing role
• Experience marketing products or services sold extensively through channels
• Excellent verbal and written communication skills, including collaborative content editing and ability to reduce complex technical concepts into easily digestible content
• Tangible proof of content creation (provide examples along with resume and cover letter/email)
• Knowledge of SEO and demand generation fundamentals
• Analytical approach to marketing, able to quantify value
• Self-starter approach to identifying and accomplishing goals
• Solid understanding of networking, telecom, and other aspects of IT
• Appreciation of the latest SaaS marketing styles and techniques
• Experience with account based marketing is a plus

This is a very exciting period of growth for our team. We appreciate you taking the time to carefully read through this ad. Our vision is to bring peace into the lives of our customers through advanced technology and excellent service. If you would like to join us in this role please send along a resume and cover letter/email of how you meet the qualifications above and why you’re interested. Benefits include medical, dental, vision, and a stock options plan.

We are an equal opportunity employer. We encourage diversity and feel it makes our teams stronger, so if you meet the qualifications for this role please feel free to apply.

To apply for this position, please send your resume and cover letter.