Marketing Outreach & Research Assistant at Indow Windows
Portland, OR, US
Company: Indow®
is an award-winning Portland company that has developed a revolutionary
window insert for the energy conservation market. Our products dramatically improve energy
efficiency in existing windows in homes and commercial buildings while contributing to a
significant reduction in the carbon footprint of those structures. Indow is experiencing rapid
customer acceptance as it expands nationally.
You: We are looking for a creative, driven and skilled marketing professional who shares our
passion for the environment, historic preservation, and for the growth of the company.
Job Snapshot: Assist the Marketing & Sales team to develop new content and paths of
engagement to further our brand awareness and lead generation. The position will report to the
Director of Marketing.
Responsibilities will include, but not be limited to:
● Creative contribution and helping to manage paid social ad campaigns, such as Facebook
Pinterest, Reddit, and Twitter.
● Assistance in video production including planning, script writing, and promotion on the
YouTube channel.
● Identify, research, and conduct outreach to influencers to help promote the Indow brand
● Research local territories to develop dossiers that document the historic preservation
ecosystems.
● Research additional marketing opportunities for select dealers across the US and Canada,
including online native advertising, print, doorknob hanger, trade show, street fairs, etc.
Skills Needed:
● Experience writing or collaborating on marketing copy across numerous platforms.
● Experience conducting thorough market research and identifying new media / outreach
opportunities.
● Prior engagement in the blogosphere and with influencer marketing.
● Native understanding and experience with new media platforms such as Reddit, YouTube,
Facebook, Pinterest, and Twitter.
● Ability to use Microsoft Excel and/or Google Sheets for basic reporting and also marketing
opportunity assessments.
● Basic skills in Photoshop, Canva, or other graphics software to create mock-ups / illustrate
concepts for ad campaigns.
Personal Qualities
● Excellent written, verbal communication, and listening skills.
● Thrives in a startup environment – self starter, driven, comfortable with ambiguity.
● Calm and productive in the face of deadline pressure.
● Loves continuous learning and growth.
● High level of personal integrity.
● Meticulous attention to detail.
● High level of organization and dexterity in juggling many tasks/projects at once.
● Acumen for identifying opportunities to streamline workflow or develop systems to improve
efficiency.
● Excellent reading comprehension and ability to understand data-driven strategy
recommendations.
Diversity commitment: Indow welcomes and provides equal employment opportunities to
applicants from any race, color, religion, gender, sexual orientation, gender identification,
national origin, citizenship, age, marital status, physical or mental disability/handicap, refugee
or veteran's status, or any other basis as specified by local, state or federal law.
Indow Mission: We provide our customers with comfort and quiet while helping them achieve
financial and environmental harmony.