Chief Marketing Officer (CMO) at CrowdStreet
Portland, OR, US
Founded in 2013, CrowdStreet’s technology solutions provide real estate investment managers (sponsors) a scalable platform for growing and managing a large investor-base. We are transforming real estate investing by creating universally accessible, transparent, and efficient markets. While our competitors are positioning themselves as online versions of institutional funding, we’re the only major provider delivering a comprehensive online funding and investor management solution. CrowdStreet’s platform extends beyond the fundraising of a deal to cultivating and growing lifetime value for the sponsor through building, managing and expanding ongoing investor relationships.

To support our company’s rapid growth, we are hiring a Chief Marketing Officer (CMO) to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.

What You'll Be Doing

Define, own and constantly evolve CrowdStreet’s marketing strategy; build and enhance recognition and awareness of the company brand and product solutions; craft messaging and positioning that is consistent across the SaaS platform and Marketplace. Revise CrowdStreet’s website and marketing collateral to reflect new messaging and positioning.

Manage lead generation programs, including top of the funnel list procurement and curation, email marketing, lead qualification and scoring, marketing automation applications, funnel metrics and reporting; achieve quarterly new lead generation objectives. Incorporate effective use of SEO, SEM and website in lead generation programs.

Build and execute a marketing communications strategy across public relations, analyst relations and event marketing. Integrate marcom programs with messaging and positioning, product marketing and demand generation initiatives. Develop rolling twelve month press plan and align with product releases and other key milestones.

Partner with Product Management and Sales on marketing collateral, webinars, white papers, case studies, blog posts and other content marketing. Invest time with Sponsors, Investors and other go-to-market partners to understand CrowdStreet’s offering and use cases. Build out robust Sponsor and Investor base of references.

Recruit, mentor and lead a high performing, highly collaborative marketing team. Work alongside marketing team members and other functional colleagues to execute marketing programs and author marketing content. Provide meaningful skill and experience develop opportunities for marketing team. Hire and manage an effective network of marketing consultants and vendors (content writers, designers, PR, etc) where needed to supplement marketing team’s skill gap and availability.

Facilitate annual and quarterly marketing planning and review with marketing team and executive team. Report on marketing goals, programs and results to executive team and board as needed. Develop and manage marketing budgets, report on marketing programs and expenses, develop and share reporting dashboard with ROI, KPIs and other metrics tied to specific marketing programs.

Clearly and effectively manage expectations with the CEO, executive team and marketing team. Establish stretch goals for marketing team and deliver results. Work closely and effectively with the sales team.

What We Must Have

Ten plus years or more of marketing experience in SaaS or Marketplace startups, including five years or more in B2B marketing leadership roles with demonstrated track record of driving meaningful and measurable results in a leadership marketing role

Strong strategic thinker; ability to assess industry and technology trends, competitors’ positioning and capabilities and customer requirements to develop thoughtful marketing strategy; experience translating marketing strategy into an integrated series of effective marketing programs on a global basis

Naturally strong communicator, effective one-on-one and in front of larger groups; previous public speaking experience; lucid thinker; intent listener; gifted writer; prior experience authoring marketing or product collateral, leading webinars, interacting and building relations with customers and partners

Previous experience directly leading or overseeing execution of effective demand generation programs; effectively define criteria for a ‘qualified’ lead and implement lead nurturing programs incorporating email, nurture campaigns, marketing automation, inside sales and other tactics to produce a steady flow of value leads for a sales team

Prior experience hiring and leading capable marketing teams; working with marketers to build their skill base and grow their capabilities; work effectively across an executive team and with remote employees; naturally collaborative and team oriented; willing to roll up sleeves and work alongside team members

Comfortable working with numbers, analyzing information, drawing insights from data and incomplete information sets; able to build marketing budgets and marketing dashboards; experienced assessing ROI of marketing programs and taking actions from results

Strong business acumen, passionate, energetic, entrepreneurial, curious, comfortable with uncertainty and changing priorities; detailed oriented, hands-on, self-reliant, organized, collaborative, adaptive, productive; ability to hit deadlines and multi-task

Bachelor’s degree in marketing or liberal arts; MBA a plus; previous experience in enterprise software or marketplace businesses a plus

Not Required, But Nice to Have

Domain expertise in Fintech and/or the commercial real estate industry
B2C experiences
Working at CrowdStreet

Located in the heart of downtown Portland just a block from Pioneer Square, CrowdStreet is proud of our cool, open and collaborative environment. Along with great benefits, killer coffee and a dog-friendly office, we offer the opportunity to be at the ground floor of a fast-growing startup with fun, smart, customer-driven people transforming the world of real estate investment.