Demand Generation Manager at LeadMethod
Bend, OR, US
The Demand Generation Manager is responsible for full lifecycle demand generation and helps to plan, shape, and create ancillary sales and marketing materials. The right candidate will have a fantastic opportunity to become part of a small team with a significant growth opportunity.

What you will do:

Demand Generation
– Designs, executes, and reports on demand generation campaigns to drive qualified leads for the sales team that align with company annual revenue targets.
– Ensures all company-related activities and events are optimized for awareness and lead generation opportunities.
– Owns the cost per lead (CPL) metric and constantly works to reduce cost while increasing both quantity and quality.

Messaging and Positioning
– Drives the competitive positioning and detailed messaging for all products and services.
– Ensures our stories are powerfully and consistently communicated across all channels, including our website, social media, sales teams, partners, product content, product demos and collateral.

Content Marketing
– Develops, maintains, and executes company editorial calendar including blog, 3rd party publications, and social media channels.
– Helps plan and guide all marketing content based on team needs, client responses, and analytics
– Creates marketing pieces (website content, PDFs, others as needed) to support the needs of the sales team
– Executes the social media marketing plan including influencer identification, amplification, and engagement
– Assists in finding, promoting, and organizing networking and business development opportunities

What you have:

– 3-5 years digital marketing experience in a b2b capacity (SaaS experience a plus)
– Strong problem solving and analytical ability, with track record of “test & learn” mindset
– Ability to successfully initiate, manage, measure and improve demand generation & customer acquisition activities in a B2B environment.
– Understand marketing tools and technologies including Account-Based Marketing (ABM) programs and methods, marketing automation, email marketing, online events/webinars, content marketing, and search optimization (SEO)