Product Marketing Manager at Bigleaf Networks
Portland, OR, US

Bigleaf is adding a Product Marketing Manager to our fast-growing Marketing team to help us bring our innovative SD-WAN technology to a growing market. As Bigleaf’s Product Marketing Manager, you’ll be responsible for crafting and executing go-to-market plans for Bigleaf’s SD-WAN platform. Some days you’ll, utilize your right-brain skills to conceive and develop innovative demand gen programs or craft brilliant stories to position and message our platform. Other days, you will go left-brain with your keen analytic skills to conduct in-depth market research helping our go to market teams validate packaging and pricing. You’ll have attention to detail as well as the ability to translate technical ideas into compelling, easy-to-understand stories. You’ll represent our buyers, what they need & how they buy, and enable our partner sales team and channel sales partners. You’ll work closely with every team at Bigleaf in Portland, OR, as well as our national Channel Sales team. This role reports to the VP of Marketing.

How you’ll make an impact and what you’ll do:
  • Have a passion for our customers/buyers – Be the expert on our buyers, how they purchase and their purchase criteria; be the expert on our market and key trends impacting our customers/buyers.
  • Lead go-to-market campaigns – Partner closely with sales, customer success, marketing, product and executives to build and execute GTM plans.
  • Craft engaging stories – uniquely position and message our platform and solutions in the market and deliver them via pitch decks, solution briefs, web content and other materials.
  • Deliver sales enablement – Communicate our product’s value proposition to both internal and external sales partners and develop the sales tools that support the selling of Bigleaf’s SD-WAN platform.
  • Launch new features – Plan the launch of new product features in coordination with Product Marketing and releases and manage the cross-functional implementation of the go-to-market for new features.
  • Demand Gen – Partner with marketing to develop the strategy and content that drive demand for our products.
What you’ll need:
  • 3-5 years of consulting or product marketing experience (SaaS experience is preferred)
  • Experience working on networking or SD-WAN is a plus
  • Strong written and oral communication skills. Samples of work will be requested
  • Masterful story-telling abilities
  • A detail-oriented and data driven approach
  • The ability to thrive in a fast-paced environment where you can run with minimal guidance, taking true ownership of your projects
  • The ability to learn about a new market segment, understand new technologies, and communicate those learnings with a diverse range of technical and non-technical audiences.
  • Experience working with sales, product, engineering, PR, marketing, and executive leadership teams to research, plan and execute your work.
About the team

Product Marketing is a new function at Bigleaf; responsible for development and implementation of go-to-market strategy for our flagship SD-WAN product. We are a growing team of marketers with a singular focus on driving growth and success for Bigleaf as well as our customers and partners. We have a strong passion for creating best-in-class GTM at every stage of the customer journey. We thrive on turning complex solutions into elegant, easy-to-understand customer stories and marketing materials. We hold each other accountable, while also being committed to our shared success. If you would like to join us please submit a resume and cover letter/email explaining why you’re interested and why you believe that you’re the right fit for this role. Benefits include medical, dental, vision, and a stock options plan. We are an equal opportunity employer. We encourage diversity and feel it makes our teams stronger, so if you meet the qualifications for this role please feel free to apply.