Marketing Manager at The Riveter
Seattle, WA, US

The Marketing Manager will be a multi-channel marketer who will contribute to and execute strategy through innovative, multi-channel campaigns. This person will be part execution and part cross-functional, and is a pivotal role to drive growth. The Marketing Manager will work closely with internal and external partners to conceive and propose strategies and concepts for earned, owned and paid efforts, and will guide those projects through execution to hit key metrics and revenue goals. This will include creating tests, analyzing results, and structuring scalable campaigns across owned and paid channels. The Marketing Manager will own execution of campaigns and deliverables end-to-end, will analyze data, and will solve problems. This role is inherently cross-functional and cross-channel, working closely with external partners, internal marketing teams, sales teams, regional leads, design, operations, finance, and executive teams. This role will be based in Seattle.

What You’ll Do:

  • Collaborate with key stakeholders to develop the marketing plan, value proposition and positioning
  • Create and manage objectives-driven project plans
  • Manage product messaging across key owned channels
  • Manage consumer targeting and segmentation
  • Test, direct and optimize multichannel campaign execution
  • Develop and execute go-to-market plans for new locations
  • Support sales with resources, assets, and segment expertise
  • Manage and execute owned and paid channels
  • Develop and distribute status and results reporting
  • Align data with sales and marketing efforts
  • Manage budgets, payables
  • Prioritize and course-shift or -correct swiftly
  • Cultivate organization-wide trust through excellent communication and collaboration

You're Our Ideal Teammate if You:

  • Have bachelor’s degree or equivalent experience
  • Have 2+ years consumer marketing experience for established brand or marketing agency
  • Have 2+ years using analytics and measurement tools – Google Analytics, CRM, paid social – to direct
  • Have 2+ years CMS experience
  • Have analytical approach for evaluating metrics and campaign performance
  • Have multichannel awareness and expertise
  • Have industry, marketing and cultural awareness
  • Have budget management experience
  • Have experience managing vendors
  • Are an excellent writer and editor
  • Have impeccable attention to detail
  • Are a self-starter
  • Are organized and able to manage competing priorities
  • Have experience and comfort influencing various stakeholders
  • Are calm and good-natured under pressure